Asante

ASANTe

Overview

Asante is on a mission to empower the bold, the creative,
and those who care with a loyalty rewards platform that
builds an emotional, value-based relationship between
conscious brands and their customers.

Role: Lead User Experience Specialist

Problem Statement

ASANTe aims to bridge the gap between businesses' need to raise customer retention and
reduce new customer acquisition costs with Millennial and Gen Z's demand that businesses
contribute to society beyond their added economic value. Building a community of conscious
consumers and businesses while enabling them to make a positive impact together, will foster a
genuine connection that addresses the most critical needs for both the business and their consumers.

Background

In today’s e-commerce landscape, establishing genuine loyalty with customers continues to be an unsolved challenge. The low 28% retention rate reflects consumers’ dissatisfaction with rewards that are not easily redeemable or facilitating a much-needed emotional connection with the brand. This problem is exacerbated by brands operating in “the Age of Cynicism,”
facing skepticism due to social media stories showing proof of engagement in CSR or greenwashing. Shockingly, most of digital brands are perceived as untrustworthy. This lack of trust hampers all businesses’ ability to build authentic connection with with their consumers.

ASANTe's Various Facets

There are three main facets that I have been working
on: The business portal, the marketing website
and the Asante mobile application. Here's an overview
of what each one looks like.
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